My last blog was about how to learn Digital Marketing and get certified by Google. Now I have started getting queries --- Sir, how do I make money as a Digital Marketer? Well, there is actually a pot of gold at the end of the rainbow. Let me tell you how.
What are the tasks you can do as a Digital Marketer?
1) You can be an SEO (Search Engine Optimization) Expert
2) You can be a Content Developer.
3) You can be an Online Marketing Analyst (You need to be certified in Google Analytics).
4) You can be a Social Media Marketing (SMM) Specialist.
5) You can also make money from your Blogs, Website or YouTube Channel through Google AdSense.
What are the jobs of an SEO Expert? Primarily, it is to give visibility to a website by ensuring that it gets a higher ranking in SERP (Search Engine Result Page). This can be done by optimizing the website so that the Search Engine can easily crawl, index and store the contents and give a higher ranking to the site based on relevance. The process of optimization involves working on Title Tags, Meta Tags and Alt Tags to classify content and images , doing research on Keywords, placing Keywords strategically in the site, updating the site with relevant content, optimizing the images, getting back-links, doing directory submissions and doing competitor analysis.
What is the importance of Content Developer in Digital Marketing? It is said that “Content is King” in the SEO Process. Google has now changed the algorithm to favour sites with fresh, relevant and good content. So if you are a good content writer, you will be in high demand in digital marketing. However, you need to know how to write SEO friendly content. The Search Engine should understand what the article or post is all about and the readers should also understand the content lucidly.
The third role is that of Online Marketing Analyst. This is a person who is well adept in using Google Analytics or similar tools from Alexa, Kissmetrics, Hubspot, Chartbeat and others. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Integrated with AdWords, it can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. The Analyst needs to constantly work on data like Traffic, Unique Visitors, PageView, Session Length, Impression, Reach, Click-Through-Rate (CTR), Bounce Rate / Exit Rate, Return-On-Ad-Spend (ROAS) and several others.
The Social Media Marketing (SMM) Expert needs to optimize and integrate the online marketing campaigns across multiple platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest and several others. The person has to know which platform will get the maximum reach as well as result in maximum conversions within an optimum budget. Of course, there are tools like HootSuite, Buffer, SocialHunt and many more. But you should also know Facebook Analytics, Twitter Analytics, YouTube Analytics, LinkedIn Analytics and similar tools to have a firm grip whether your social media campaigns are achieving the desired goals.
There are full time jobs available as SEO Expert, SMM Expert, Content Developer and Online Marketing Analyst. You can also pick up freelance projects from Elance (www.elance.com), Upwork (www.upwork.com) and Freelancer (www.freelancer.in). You have to establish your credentials and bid for the projects. One you get the assignments, you can work flexi-time from your home, submit the work within the stipulated date and get paid online in your account.
Last, but not the least, you can make money on your own by using Google AdSense. Google AdSense is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or advertisements on website pages and earn money when site visitors view or click the ads. Simply speaking, you can create a fabulous website, blog or YouTube Channel , attract a lot of visitors to your site, and then invite advertisers to place ads in your site. You will be making money every time someone views or clicks the Ad. The whole process is managed electronically by Google AdSense. Go to www.google.com/adsense for further details.
Hope the second query is also satisfactorily answered. Please mail your queries to me at email@example.com and I shall be more than happy to answer them. Also, please leave your remarks in the feedback column so that I know if I am able to provide worthwhile content for the readers of my blog.