Sunday, 27 November 2016

How to get certified by Google

When I was a small kid, the surest way to get a job was to become a typist. There were scores of typing school who taught you how to punch keys faster on the Remington Typewriter. The faster was your speed, the more you got paid. And if you could also get some training to take dictation in shorthand, you could get the glamorous job of a stenographer.

And then a man called Bill Gates changed all that. The typewriter disappeared giving way to Personal Computers, Laptops and Tablets. Microsoft came out with Word, Excel and PowerPoint and we did not need the secretary and stenographer any more. And with the advent of mobiles, we now do not need the computer any more. Let us thank Larry Page and Sergei Brin for the revolution that Google brought in by introducing Android that brought computing within the reach of the common man.

And now, the job opportunities have also changed. The E-Commerce Market in India currently stands at $17.5 billion. The number of digital buyers in India stands at 41 million. With the sector growing at 60-65%, there are currently 3.5 lakh people working in various capacities in companies like Flipkart, Amazon, Snapdeal, Paytm, Shopclues and others. There is a demand for another 2.5 lakh people to keep the growth machine running in electronic commerce. No wonder, you see a lot of jobs related to E-Commerce being posted in Naukri and LinkedIn.

One of the best ways to get an entry to this sector is by doing the Google Certification. The best part of this exam is that it is online, you can give it from anywhere and it is free. Just make sure that you have a reliable internet connection with good speed before sitting for this exam.

To become eligible for this exam, you need to register yourself as a Google Partner. To do this you can click on www.google.com/partners or type Google Partners in your Google Search Page. You will get two options "Äbout Google Partners"and "Join Google Partners". Click on the second option. You'll be taken to a page that says "Let's be Partners". Click on "Join Now" button. Give your Gmail Login Id and Password and you'll be taken to the Google Partners Home Page where you have to register by giving your details. There is a link on the sidebar called Certifications. You can do two certifications "Ädwords"and "Änalytics". Both are free and Google does not charge any money to take the exams.Both are important to further your career prospects and I suggest you do both.

To get the Google Adword Cerification, you have to pass the Google AdWords Fundamentals Exam and one more from the following options --- Search Advertising, Display Advertising, Video Advertising, Shopping Advertising and Mobile Advertising.  The Google AdWords Fundamentals Exam, Search Advertising and Display Advertising Exams are two hour exams where you have to answer 100 questions. The Video Advertising, Shopping Advertising and Mobile Advertising Exams are 90 minutes tests where you have to answer 74 questions, 60 questions and 70 questions respectively. It is mandatory to score 80% to pass the tests. If you do not pass in the first attempt, you can repeat the test after 7 days.

The Google Analytics is a standalone test where you have to answer 100 questions in two hours and score 80% to get the certification. Once you qualify, the certificates will be displayed when you click "My Profile" button. The links to your certificates for the exams that you have qualified is given just below your picture. You can click on the links and download your certificates.

The Google Partners Home Page also has a lot of Study Materials and Google Videos that you can download , read and watch to do self study. And believe me, it's like stepping into Alice's Wonderland. You will be surprised to know that Google has so many powerful tools that you can use to run an effective digital marketing campaign. And the best part is all these tools are free to use. And the use of these tools is very lucidly explained by experts from Google appearing in the Videos.

So, what are you waiting for? Get yourself registered today, delve deep into the world of Google and become a certified digital marketing expert. India needs a lot of experts to run the digital business and you could very well be the one among them getting a personal growth in career and also contributing to the growth of the nation.

For any queries, you are free to contact me at 91-8427288699, E-mail me at jaychk699@gmail.com or visit my website www.jayantachakraborti.com. And keep on coming back to this blog to gain more knowledge about digital marketing.

Goodbye till we meet again. Auf Wiedersehen. À bientôt. Shabba Khair.  

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